Growth marketing

Be the primary record for something. When ChatGPT shifted its background searches toward naming specific sites, TIN's read is that it began rewarding the domain a model already associates with a question, not a mention on a popular platform. That favours first-party documentation, filings and original data you published. The same shift cut Reddit's share of ChatGPT citations sharply while OpenAI kept buying Reddit's data, so a single-platform citation strategy is one unannounced change away from a rewrite.

In the largest controlled experiment TIN read, the cited page matched the topic asked, sat early in the model's context, carried a current date rather than a stale one and, on product queries, stated a price. Those held across every model tested. Organised sections against dense prose showed no consistent effect. Published observations of ChatGPT also show it scoring passages rather than whole pages, so each block of a page has to stand on its own when lifted.

Not in the one controlled test on record. Ahrefs tracked pages that added JSON-LD against matched control pages, and the change in ChatGPT and Google AI Mode citations was indistinguishable from zero; AI Overviews dipped during a platform-wide drop that hit the controls too. Those pages were already cited, so the test shows schema does not push a cited page higher. In a separate Ahrefs study, nearly all llms.txt files were never requested.

The companies say so, and they are the ones counting. Perk says an outbound sales agent raised its reps' call volume and builds the majority of its North American pipeline, though Salesforce's own sources disagree on whether that agent is live or in pilot. Lowe's says Mylow users convert at a far higher rate than non-users. Waste Connections credits an AI pricing tool with run-rate EBITDA gains. None is independently measured, and Booking Holdings reports AI-referred traffic is still a sliver of room nights.