Experimentation as operating rhythm, not a side project.
Structured hypotheses, fast ship, compounding learnings across cycles. A/B testing should be a continuous engine, not occasional projects.
Maneesh Behera — Growth Product Manager · Operations Systems · AI-native Builder — maneeshbehera@gmail.com
Growth Product Manager
Software-meets-real-world is where I am most useful.
I work at the intersection of product, growth, revenue, and operations. Six-plus years across fintech, gaming, edtech, and consulting shaped how I think: pair quantitative funnel signal with qualitative customer depth, hypothesise what to fix, ship structured tests against it, kill what does not work.
My career started in digital marketing — running campaigns, training teams, owning conversion — before moving into product, growth ops, and AI-enabled execution. The throughline is the same: make it work, make it reliable, hand it off.
€390K+
Quarterly revenue scaled across a 3-product B2B2C portfolio at NIIT Digital.
25+
Production agentic pipelines at finmid across onboarding, collections, KYC, treasury, and compliance.
+18%
ROI lift delivered through structured A/B experimentation across acquisition and funnel conversion.
Operating thesis
I measure myself in conversion lift and revenue, not tickets closed.
The work is not about shipping more output. It is about making the business system move: more conversion, better recovery, faster onboarding, lower operational drag, cleaner handoff.
signal → hypothesis → test → system → handoff → compounding learning
Profile
Growth Product Manager · Operations Systems · AI-native Builder. Paris, France. Open to relocation.
Credentials
CS degree from NIT Delhi, top 2% nationally. MSc in Innovation, Strategy & Entrepreneurship from Grenoble Ecole de Management. Hult Prize 2024 Global Semi-finalist, top 0.3% of 100,000+ participants.
About.
The full version, built for a personal site instead of a cramped one-page resume.
Make it work. Make it reliable. Hand it off.
The throughline across marketing, product, operations, and AI-enabled execution.I'm a Growth Product Manager who works at the intersection of product, growth, revenue, and operations. Six-plus years across fintech, gaming, edtech, and consulting have shaped how I think: pair quantitative funnel signal with qualitative customer depth, hypothesise what to fix, ship structured tests against it, kill what doesn't work. Software-meets-real-world is where I'm most useful.
My career started in digital marketing — running campaigns, training teams, owning conversion — before moving into product, growth ops, and AI-enabled execution. The throughline is the same: make it work, make it reliable, hand it off.
CS degree from NIT Delhi, top 2% nationally. MSc in Innovation, Strategy & Entrepreneurship from Grenoble Ecole de Management. Hult Prize 2024 Global Semi-finalist, top 0.3% of 100,000+ participants, as team lead owning business strategy and product direction.
I measure myself in conversion lift and revenue, not tickets closed.
How I work.
Four operating loops I keep returning to.
Quantitative signal plus qualitative depth.
Funnel diagnostics alone miss the why. Customer conversations alone miss the scale. The interesting insights live where they overlap.
Build the system before scaling the team.
If a process can be automated, it should be. Headcount fixes the wrong problem at scale. I'd rather ship a workflow than hire a coordinator.
Hand it off.
Systems I build should run without me. Building dependency on myself is bad operator hygiene.
Selected impacts.
A cross-section of product, growth, revenue, operations, and AI-native execution.
NIIT Digital
€390K+
Scaled from corporate spinoff, as 3rd hire, to quarterly revenue across a 3-product B2B2C portfolio; owned product, growth, and revenue strategy end-to-end.
Experimentation
+18%
ROI improvement through a structured A/B experimentation programme across acquisition channels, funnel drop-offs, and conversion patterns.
finmid
25+
Production agentic pipelines at 99.1% uptime spanning onboarding, collections, KYC, treasury, and compliance.
Schneider Electric
20K+
Online participants reached through a 10-day customer-facing AI engagement programme, plus 500+ in-person participants.
Team and operating cadence
Managed a 12-person cross-functional team at NIIT spanning product, engineering, marketing, sales, and delivery; ran WBR/MBR cadence with OKR, KPI, and unit-economic trade-offs presented to leadership.
Acquisition ecosystem
Owned a EUR600k+/month acquisition ecosystem at NIIT at EUR 350 CAC on EUR 1,000 ticket; lifted organic conversion to ~5% and paid to ~1.8-2% through full-funnel lifecycle work from freemium signup to paid-in-class student.
Client-embedded consulting
Embedded with 6+ client organisations at Simply Digital including 2 unicorns — MamaEarth and Pristyn Care, both pre-unicorn at the time of engagement — CanaraHSBC Insurance, and Hindustan Times. Ran weekly client calls with founder and CMO-level stakeholders; scaled key accounts to EUR120k+/month managed revenue.
Ava at finmid
Built and shipped Ava: a 0-to-1 AI voice agent for merchant lifecycle outreach using ElevenLabs, Twilio, and custom orchestration. The first two prototypes failed — one too slow on response, one too expensive per call. Took the latency-cost trade-off seriously on the third build. Live in production today, targeting 3-7% recovery uplift.
Touchless automation
Delivered 60%+ touchless onboarding automation in 90 days at finmid; reduced processing time from 70+ hours to under 10 and lifted operational cSAT from 65% to 90% by getting funds to merchants next-day.
European process redesign
Led a 10-day customer-facing AI engagement programme at Schneider Electric reaching 500+ in-person and 20,000+ online participants; audited 5 EU-wide operational processes impacting >450 employees and codified standardised playbooks adopted across European business units.
Skills.
Grouped by the work I can own end-to-end.
Growth & Marketing
Demand generation across paid, organic, SEO, email, and partner channels · Lifecycle marketing and segment-aware journeys · Webinars and event programmes, including 50+ run at NIIT · Customer journey design and personalisation · Attribution modelling and revenue analytics · UGC-led campaigns
Product Management
Roadmap ownership and trade-off prioritisation · A/B testing and experimentation systems · Customer research, including user interviews, partner feedback, and business reviews · Cross-functional squad leadership · Product vision and stage-aware execution
Operations & Systems
Workflow automation with n8n · Process design and playbook codification · Operating cadence, including WBR/MBR rhythm · Multi-stakeholder coordination · Change management and adoption · System-of-record reasoning
AI & Technical
Agentic workflow design · LLM integration with Claude, GPT-4o, and Gemini APIs · RAG pipelines · Voice AI systems with ElevenLabs and Twilio · Prompt engineering · Python · JavaScript · SQL · REST APIs
Tools
n8n · Twilio · ElevenLabs · Langfuse · Metabase · Looker · GA4 · Qdrant · GitHub · Stripe-class payment ops · HubSpot-class CRM thinking
Experience.
Detailed role-by-role view, kept expansive for the website.
Remit
finmid is a B2B SaaS fintech serving platforms and SMBs across the EU. My remit: translate multi-partner operational complexity into product across onboarding, collections, KYC, treasury, and compliance. The work runs at the intersection of merchants, banks, ops, compliance, and engineering.
- Architected 25+ production-grade agentic pipelines at 99.1% uptime spanning onboarding, collections, KYC, treasury, and compliance. Each pipeline owns a decision the ops team used to make manually; the system holds up across edge cases, peak load, and degraded states.
- Built Ava, a 0-to-1 AI voice agent for merchant lifecycle outreach using ElevenLabs voice synthesis, Twilio telephony, and custom orchestration logic. The first two prototypes failed: one too slow on response, one too expensive per call. Took the latency-cost trade-off seriously on the third build; that one shipped and stuck. Live in production today, targeting 3-7% recovery uplift over the manual baseline.
- Delivered 60%+ touchless onboarding automation in 90 days; reduced processing time from 70+ hours to under 10 and lifted operational cSAT from 65% to 90% by getting funds to merchants next-day.
- Worked directly with the ops team and merchants in onboarding and recovery loops; fed frontline case patterns into workflow redesign, escalation logic, and adoption playbooks for Operations, Compliance, and Engineering teams.
- Built leadership dashboards in SQL and Metabase, observability via Langfuse, and a weekly operating review that translates throughput, error rates, and decision quality into roadmap trade-offs.
Remit
Built Ubisoft's first AI-augmented influencer intelligence platform from zero. Owned research, vendor integration, lifecycle workflows, and cross-team adoption end-to-end.
- Identified zero systematic visibility across 10,000+ creator partners and 50+ simultaneous campaigns; converted stakeholder research into the technical data requirements brief that defined the platform's scope.
- Shipped the platform integrating LevelUp, Sprinklr, and Innovation Factory; built creator-relations lifecycle workflows for game pre-launch and post-launch coverage across $250k–$400k campaign budgets.
- Drove adoption across global marketing and ops teams via workshops; eliminated ~50 hours/week of manual data gathering and shifted analyst workflows from manual reporting to real-time, data-driven decision-making.
Remit
Joined Schneider's intrapreneurial Performance & Transformation team, 2-3 years old at the time, within a Fortune 500 environment. Audited and redesigned operational processes; codified standardised playbooks; led delivery of a customer-facing AI engagement programme across European business units.
- Audited 5 EU-wide operational processes impacting >450 employees; mapped current-state workflows, identified systemic bottlenecks, and redesigned with scalable execution frameworks.
- Codified standardised documentation and operational playbooks adopted across European business units; drove adoption through structured stakeholder alignment.
- Led end-to-end planning and delivery of a 10-day Sustainable AI Exhibition reaching 500+ in-person and 20,000+ online participants; managed content, speakers, cross-border logistics, and audience development.
Remit
Joined as the 3rd hire in NIIT Digital, the spinoff brand of NIIT Limited. Owned product, growth, and revenue strategy across a 3-product B2B2C portfolio; managed a 12-person cross-functional team; scaled near zero to EUR390k+ quarterly revenue.
- Managed a 12-person cross-functional team across product, engineering, marketing, sales, and delivery. Team's day-to-day spanned working with sales, R&D, finance, hiring partners — B2B enterprise companies hiring NIIT students — course partners, and students.
- Built and ran NIIT's A/B testing engine as a continuous operating rhythm: structured hypotheses, fast ship, compounding learnings across cycles. Delivered +18% ROI across acquisition channels, funnel drop-offs, and conversion patterns.
- Led full-funnel lifecycle optimisation from freemium signup to paid-in-class student across 3 products; built segment-aware journeys by funnel stage and behaviour, lifting organic conversion to ~5% and paid to ~1.8-2%.
- Owned a EUR600k+/month acquisition ecosystem across paid, organic, SEO, email, and partner channels at EUR 350 CAC on EUR 1,000 ticket; presented funnel diagnostics, OKRs, and trade-offs in weekly and monthly business reviews to leadership.
- Ran ~50 partner-acquisition webinars over 2 years, roughly 2 per month, bringing in 20-50 hiring and course partners per session. Owned topic selection, speaker coordination, post-event follow-up, and structured post-mortems.
- Combined funnel data with partner business reviews and student user research to identify drop-off causes that pure analytics missed; translated insights into prioritised roadmap items.
- Made the call to sunset the cloud computing course after two quarters when unit economics did not compound: CAC stayed flat while LTV softened. Pushed to redirect resources rather than throw more budget at conversion; the math would not change with another experiment cycle. Spend moved to two products where it worked.
- Built case studies and brand campaigns around student and partner success stories; surfaced them as campaign assets across acquisition and conversion workflows.
Remit
Growth and marketing ops consultant in a startup agency environment. Embedded with 6+ client organisations across e-commerce, fintech, healthcare, FMCG, and media. Designed acquisition systems, marketing automation, conversion frameworks, and customer-outcome narratives.
- Embedded with 6+ client organisations including 2 unicorns — MamaEarth pre-unicorn, Pristyn Care pre-unicorn — CanaraHSBC Insurance, and Hindustan Times. Ran weekly client calls with founder and CMO-level stakeholders; sat alongside client growth teams during deployment to debug edge cases and capture feedback live.
- Designed e-commerce customer journeys, SEO programmes, marketing automation, segmentation, and UGC-led campaigns tailored to each organisation's growth stage and data maturity.
- Built attribution models linking acquisition spend directly to revenue across client portfolios; scaled key accounts to EUR120k+/month managed revenue.
- Co-designed MamaEarth's mom-centric UGC strategy by translating live customer conversations from D2C beauty and baby moms into campaign narratives; built it with their growth team during deployment.
- Delivered structured training programmes across brand, marketing, and product teams; drove adoption of new systems through hands-on enablement, ensuring operational continuity beyond the engagement.
Personal projects.
Projects that show how I think when nobody gives me a clean brief.
Multi-agent Autonomous Research System
A 3-agent autonomous research system designed to coordinate discovery, classification, and synthesis across multiple model workflows. Runs 2x daily without manual intervention.
Adventurer — Gemini API
Search and discovery.
Book-keeper — GPT-4o API
Tagging, classification, and metadata structuring.
Wise Man — Claude + Qdrant RAG
Synthesis and insight generation.
JavaScript
Codex
Google Antigravity
n8n
Claude API
Gemini API
GPT-4o API
Qdrant
The 4-tier keyword architecture
Most retrieval systems converge on the obvious. M.A.V.'s 4-tier keyword architecture deliberately reaches for lateral insights.
Direct keywords
The literal query terms.
Semantically adjacent
Standard expansion.
Connected
Known related domains and authors.
Connected-irrelevant
Lateral, fringe, peripheral connections most search engines would not surface.
The differentiator
The fourth tier pulls in signal that traditional retrieval misses by design.
Philosophy
Less librarian's library, more mechanic's garage. The system is structured to fix the engine, not catalogue it. Evaluation loops and observability are built into the pipeline; the system is optimised for decision quality, not output volume.
Founder — blockchain supply-chain transparency project
A startup project aiming to launch blockchain technology into all of supply chain for complete and transparent product value chain information. From raw material origin through manufacturing, distribution, and retail to end consumer — every product carrying an immutable, queryable history of its journey.
Status
Currently on pause. The product thesis and architecture exist; funding to continue does not yet.
Education.
Technical foundation, strategy training, and entrepreneurial proof.
MSc, Innovation, Strategy & Entrepreneurship
Grenoble Ecole de Management, France.
B.Tech, Computer Science & Engineering
National Institute of Technology Delhi, India. Admission: top 2% nationally.
Hult Prize 2024 Global Semi-finalist
Top 0.3% of 100,000+ participants. Team Lead; owned business strategy and product direction.
Contact.
For growth product, operations systems, AI-native execution, fintech, lifecycle, experimentation, or scale-up roles.
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