---
title: "AI visibility tool pricing across 36 tools: one check costs a median $0.0205, a 71.1x spread"
description: "AI visibility tool pricing, measured: 36 tools on one unit. A check costs a median $0.0205; 100 daily prompts on 3 engines, $199/mo. Data and CSV."
url: "https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/"
updated: "2026-10-16"
---

# AI visibility tool pricing across 36 tools: one check costs a median $0.0205, a 71.1x spread

> TIN read the public pricing pages of 36 AI visibility tools on 2026-10-16 and put every cheapest plan on one unit, the check: one prompt run once on one AI engine. The median check costs $0.0205 (n = 32), from $0.0029 to $0.2062. A fixed job of 100 prompts on ChatGPT, Perplexity and Google AI Overviews, run daily, costs a median $199 a month on the 17 tools whose public plans can run it; 17 cannot.

- Study type: Recon measurement by The Internet Ninja. TIN is the instrument; this is a measurement, not an adjudication of any claim.
- Edition: 2026-10-16
- n = 36
- Population: AI visibility, AI search and GEO tracking tools named on ten public lists captured on 2026-10-16, that track brand mentions or citations in at least one AI engine and publish a price. Tools TIN uses in its own operations are excluded, to avoid a conflict of interest. 2 excluded. (from The union of 10 public tool lists (frame.csv), 51 tools screened on their own public pages (population.csv))
- Pre-registered: method file `recon/ai-visibility-tool-pricing-2026/method.md` committed at [`fc9b1fff127f`](https://github.com/ManeeshBehera/plan-2k27-1M/commit/fc9b1fff127f55fdc9a0f654934c4c56646e723e) before collection
- Dataset: [data.csv](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv), 36 rows, one per entity (CC BY 4.0)
- Population file: [population.csv](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/population.csv), 51 screened sites
- Canonical URL: https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/

## Key findings

| # | Finding | Value | n |
| --- | --- | --- | --- |
| 1 | The median AI visibility tool charges $0.0205 per check on its cheapest plan, from $0.0029 to $0.2062 | $0.0205 | 32 |
| 2 | 17 of 36 tools can run 100 daily prompts on ChatGPT, Perplexity and AI Overviews on a public plan, at a median $199 a month | $199 | 17 |
| 3 | Tools that track 7 or more engines have a median check of $0.0143; tools on 1 to 3 engines, $0.0210 | $0.0143 vs $0.0210 | 32 |
| 4 | 15 of 36 tools do not say whether prompts run through an API or a browser session | 15 of 36 | 36 |
| 5 | 29 of 36 tools do not say whether an answer is sampled more than once per run | 29 of 36 | 36 |

AI visibility tools sell the same thing in different units: prompts, credits, responses, answers, checks, seats. That makes the price on each pricing page hard to compare with the next one. So TIN put every tool on one unit, the **check**: one prompt, run once, on one AI engine. A tool's cost per check is the monthly price of its cheapest plan that includes tracking, divided by the checks that plan buys in a month. The method was committed before any price was recorded, and the population was frozen on its own before collection. Every price below is in the downloadable data with the archived page it was read from.

## 1. One check costs a median $0.0205

Across the 32 tools whose cheapest plan states enough to compute it, the median check costs $0.0205 [source](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv). The cheapest is $0.0029 (Rankability), the dearest $0.2062 (Gumshoe): the dearest check costs 71.1 times the cheapest [source](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv). The cheapest plans themselves cost a median $98 a month [source](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv).

| Tools | n | Median per check | Range |
|---|---|---|---|
| All with a cost per check | 32 | $0.0205 | $0.0029 to $0.2062 |
| Standalone tracking products | 26 | $0.0205 | $0.0033 to $0.2062 |
| Tracking bundled in a wider suite | 6 | $0.0192 | $0.0029 to $0.0743 |

4 tools have no cost per check, because their public pages do not say how often prompts run or how many they get: Amplitude, Clearscope, Geneo, Knowatoa. They are in the data with that reason, and nothing was estimated for them. 2 prices are published only as a per-month rate billed annually (Evertune, Rankscale) and flagged in the data. Prices shown in euros were converted at the ECB reference rate for the observation date, 1.1253 US dollars per euro.

## 2. The standard workload: 100 prompts, three engines, daily

A cheapest plan is a small plan, so the method adds one fixed job, the same for every tool: 100 prompts on ChatGPT, Perplexity and Google AI Overviews, run every day, which is 9,000 checks a month [source](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv). 17 of 36 tools can run it on a public plan, at a median $199 a month, from $85.50 to $800 [source](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv).

| Tool | Plan that runs it | Per month (USD) |
|---|---|---|
| ZipTie | Custom configuration: 100 daily prompts on ChatGPT + Google AI Overviews + Perplexity, no add-ons | $85.50 |
| Rankability | Starter (100 tracked AI queries, 11 platforms, daily) | $97 |
| SE Visible | Basic (200 prompts; ChatGPT, Perplexity, AI Overview; refreshed daily) | $99 |
| Searchable | Pro | $125 |
| Trakkr | Growth ($100/mo) + '+50 prompts × 1 brand' add-on ($39/mo) from the pricing-page configurator | $139 |
| Surfer AI Tracker | AI Search Analytics, 100 prompts tier | $185 |
| AIclicks | Pro (150 tracked prompts, choose 4 models, daily) | $189 |
| Otterly | Standard (100 search prompts; ChatGPT, Google AI Overviews, Perplexity, Copilot; daily) | $189 |
| Promptwatch | Kick-off (Agencies track): Unlimited Prompts, Track all models, 10,000 Responses/month, Daily | $199 |
| Ahrefs Brand Radar | Custom prompt package - Scale (25,000 checks/mo) | $263.32 |
| Peec AI | Pro (150 prompts, 3 models, daily) + Additional Models add-on for Perplexity (Pro tier) | $309.46 |
| Omnia | Pro (100 monitored prompts, daily, ChatGPT + Perplexity + Google AI Overviews + Google AI Mode by default) | $313.96 |
| Goodie | Core (110 prompts; ChatGPT, AI Overview, Perplexity, AI Mode, Copilot; daily) | $354 |
| Nightwatch | Agency | $561.52 |
| Gauge | Growth | $599 |
| RankPrompt | Agency Plus (2,000 credits) + 5 × 200-credit top-ups | $624 |
| Evertune | Pro | $800 |

17 tools cannot run it on any public plan, and 2 do not publish how often prompts run. Nothing was extrapolated for them.

| Why a tool cannot run it | Tools |
|---|---|
| no daily runs on a public plan | 5 |
| an engine the workload needs is not on any public plan | 5 |
| the tier that would cover it is contact sales only | 5 |
| the credits it would need have no public price | 1 |
| other | 1 |
| run frequency not published | 2 |

## 3. More engines, no dearer check

Tools whose cheapest plan covers more engines do not charge more per check. Grouped by the engines on the cheapest plan, the median check is $0.0143 for 7 or more engines and $0.0210 for 1 to 3 [source](https://theinternetninja.com/recon/ai-visibility-tool-pricing-2026/data.csv). The groups are small, and this is what the tools have in common, not a rule about any one of them.

| Engines on the cheapest plan | n | Median per check | Range |
|---|---|---|---|
| 1 to 3 | 8 | $0.0210 | $0.0100 to $0.0770 |
| 4 to 6 | 16 | $0.0214 | $0.0033 to $0.2062 |
| 7 or more | 8 | $0.0143 | $0.0029 to $0.1225 |

## 4. What the tools say about how they measure

The method records eight things each tool could say about how it samples, from its public pages only. Every tool names its engines. Fewer say how a prompt is put to an engine: 15 of 36 do not say whether they use the engine's API or a browser session, which matters because the two can return different answers. Of those that say, 10 use a browser session, 2 the API and 9 both. And 29 of 36 do not say whether an answer is sampled more than once per run, though AI answers vary from one run to the next.

| Disclosure item | Tools that state it (of 36) | Do not say |
|---|---|---|
| Which engines it tracks | 36 | 0 |
| Prompts per plan | 30 | 6 |
| How often prompts run | 33 | 3 |
| Whether prompts run by API or in a browser | 21 | 15 |
| Whether location can be set | 31 | 5 |
| Whether language can be set | 24 | 12 |
| Whether an answer is sampled more than once per run | 7 | 29 |
| Whether raw answers or cited URLs can be exported | 27 | 9 |

The median tool states 6.0 of the 8 items. This is a count of what the pages say, not a score: no item is weighted and nothing is ranked on it.

## 5. A reference row: an engine API pass-through

cloro sells raw access to AI engine answers rather than a tracking product, so it is outside the population and every median. It is shown here as a reference for what a check costs at the source: on its Lite plan ($30 a month for 37,500 credits) a check costs between $0.0032 and $0.0040 on the three workload engines [source](https://web.archive.org/web/20261016100459/https://cloro.dev/pricing/), and the standard workload fits its $100 plan [source](https://web.archive.org/web/20261016100459/https://cloro.dev/pricing/).

| Engine | cloro credits per check | Per check on Lite (USD) |
|---|---|---|
| ChatGPT (web search) | 5 | $0.0040 |
| Perplexity | 4 | $0.0032 |
| Google AI Overviews | 5 | $0.0040 |

## How this was measured

1. **Method first.** The method and its first amendment (the standard workload) were committed before any price was recorded. A second amendment, also committed before the population was frozen, excludes tools TIN uses in its own operations, to avoid a conflict of interest. 2 excluded.
2. **Frame.** The union of tools named on ten public lists of AI visibility, AI search and GEO tools, captured on 2026-10-16, with detailed.com's AI visibility pricing comparison as the seed. Two more lists answered with a bot challenge and were not read. Every list is in the frame file with its URL and capture date.
3. **Population.** 51 tools were screened on their own public pages. 36 were included: they track brand mentions or citations in at least one AI engine and publish a price. 15 were excluded, each with its reason in the population file. The population was frozen and committed before collection.
4. **Collection.** On 2026-10-16 each tool's pricing page and public documentation were read in a real browser from a server in France, with no account, no trial and no bot-challenge bypass, and each pricing page was archived on the Wayback Machine. 0 Ahrefs units.
5. **Costing.** Cost per check is the cheapest paid plan's monthly price divided by its monthly checks: the vendor's own allowance where it sells checks, credits or answers, otherwise prompts × engines × runs (daily 30, weekly 4.33). Each tool's basis is a column in the data, and every coding choice is a line in the build script.
6. **Currency.** Prices are as shown to this observer. Where the vendor's page gives the USD figure, it is used; other euro prices are converted at the ECB reference rate for 2026-10-16 (1.1253), and both figures are kept.

## Method record

Amendments, each landed before any outcome data:

- `recon/ai-visibility-tool-pricing-2026/amendment-1.md` at [`afeac6968f2c`](https://github.com/ManeeshBehera/plan-2k27-1M/commit/afeac6968f2c9e192c98b4b21435a13d16cd4b0f)
- `recon/ai-visibility-tool-pricing-2026/amendment-2.md` at [`fba869cc821d`](https://github.com/ManeeshBehera/plan-2k27-1M/commit/fba869cc821d877010ecb0518e181d913fbb1394)
- `recon/ai-visibility-tool-pricing-2026/FREEZE.md` at [`6780954d41fe`](https://github.com/ManeeshBehera/plan-2k27-1M/commit/6780954d41fe1161b87e071ddfff3b1f2dd813ec)

| Metric | Unit | Tool | Computation |
| --- | --- | --- | --- |
| Cost per check (USD) | USD | recon/ai-visibility-tool-pricing-2026/analysis/build_data.py | Monthly price of the cheapest paid plan that includes tracking, in USD, divided by the checks it buys a month: the vendor's own allowance where it sells checks, credits or answers, otherwise prompts x engines x runs (daily 30, weekly 4.33). |
| Standard workload, per month (USD) | USD | recon/ai-visibility-tool-pricing-2026/analysis/build_data.py | Monthly price of the cheapest public plan, plus any publicly priced add-on, that runs 100 prompts on ChatGPT, Perplexity and Google AI Overviews daily (amendment-1). Blank when no public plan can run it or the frequency is not published. |
| Disclosure items stated (of 8) | items | recon/ai-visibility-tool-pricing-2026/analysis/build_data.py | How many of the 8 method items the tool's public pages answer. A count, not a score: no weights. |
| Cheapest plan, per month (USD) | USD | recon/ai-visibility-tool-pricing-2026/analysis/build_data.py | Published monthly price; euro prices converted at the ECB reference rate for 2026-10-16. |
| Checks per month on that plan | checks | recon/ai-visibility-tool-pricing-2026/analysis/build_data.py | One check is one prompt run once on one AI engine. Basis per tool in checks_basis. |

Design: correlational. The findings report what the measured entities have in common, never that a trait produced an outcome.

## What this study cannot say

- List prices only, read on one day. Discounts, trials, negotiated deals and later price changes are not measured; a vendor's correction is published as a dated erratum.
- A check is not equal in quality across tools. Cost per check does not measure the value of what a check returns.
- The frame is the ten lists that could be read. A tool named on none of them is not in the study, and two lists behind bot challenges were not read.
- Prices were read from a server in France. Some vendors show euro prices by location, so a reader elsewhere may see a different currency or figure.
- Several values rest on how a vendor words its plan (credits, responses, prompts per engine). Each tool's basis is printed in the data, and conflicting statements on a vendor's own pages are noted there.
- The method also calls for TIN's own measured cost of running one prompt through each engine's official API as a reference. TIN holds no API account for these engines and this study used no accounts, so that reference is not in this edition; the cloro row is the only reference.
- Tools TIN uses in its own operations are excluded, to avoid a conflict of interest. 2 excluded.
- The design is descriptive. Nothing here says a cheaper or dearer tool gives better or worse results.

## Questions this study answers

**How much does an AI visibility tool cost?**

On the cheapest plan that includes tracking, the 32 tools with a cost per check charge a median $98 a month. Put on one unit, a check costs a median $0.0205. Running 100 prompts daily on ChatGPT, Perplexity and AI Overviews costs a median $199 a month on the 17 tools that can.

**What is the cheapest AI visibility tool per check?**

On this measure, Rankability at $0.0029 per check on its cheapest plan. A check is not equal in quality across tools, so this is a price, not a recommendation.

**Which AI visibility tools can track 100 prompts a day on ChatGPT, Perplexity and AI Overviews?**

17 of 36 on a public plan: ZipTie, Rankability, SE Visible, Searchable, Trakkr, Surfer AI Tracker, AIclicks, Otterly, Promptwatch, Ahrefs Brand Radar, Peec AI, Omnia, Goodie, Nightwatch, Gauge, RankPrompt, Evertune.

**Do AI visibility tools say how they collect answers?**

Not all of them. 15 of 36 do not say whether prompts go through the engine's API or a browser session, and 29 do not say whether an answer is sampled more than once.

## Editions and errata

This edition: 2026-10-16. A refresh republishes on the same URL, and every prior edition's dataset stays downloadable.

No erratum.