GOI to grab tech giants by throat.
India’s most recent e-commerce policy draft comprises measures that could help startups that are local and impose government supervision.
The government was working on the coverage for at least two decades amid calls to reduce the dominance of global technology giants such as Amazon, Alphabet’s Google, along with Facebook.
Under principles laid out from a 15-page draft seen by Bloomberg, the authorities would appoint an e-commerce regulator to guarantee the business is competitive with broad accessibility to information sources. The policy draft was prepared by the Ministry of Commerce’s Department for Promotion of Industry & Internal Trade.
The proposed rules would also mandate authorities access to internet companies’ supply codes and calculations, and also the ministry claims would help ensure against”digitally driven biases” by competitors. The draft also talks of ascertaining whether e-commerce companies have”explainable AI,” speaking about the use of artificial intelligence.
India’s booming economy, together with half a billion users and growing, is witnessing pitched battles in everything from content and online retail streaming to messaging and digital payments. Global corporations lead in each one of those segments, while local startups have sought help from a sympathetic government that recently banned heaps of programs backed by Chinese technology giants.
The ministry will offer the draft policy for stakeholder opinions on a government site.
There is a tendency among some of the major companies to exercise control the draft said.
It is in the interest of the Indian consumer and the local ecosystem that there are more service suppliers” which”the network effects do not lead to creation of electronic monopolies devoting their dominant market position,” it said.
“Government, in consultation with relevant stakeholders, will establish the classes of e-commerce which would require mirroring or localisation,” the draft said.
Hosting data abroad was a sticking point in previous drafts, which ignited criticism for being heavy-handed in assisting startups that are local at the cost of others.
E-commerce businesses are being asked to make data available to the government over 72 hours, which could incorporate information related to taxation, national security and law and order, ” it stated.
The draft policy also said e-commerce platforms are required to provide sellers’ particulars, such as client complaint contacts, telephone numbers, addresses and email.
The country of source and value of work ought to be specified, the policy stated.
Also companies live streaming solutions that use payment tokens should be regulated to make certain that users path trades through formal and regulated payment stations, it stated.